Förenkling

Everything needs to be fucking simpler.

This manifests itself in a number of ways, none more apparent to me than in interface and product design. Consider how many successful products you use that focus on one amazing thing: Byword, Dropbox, Rdio, Uber. All these products and their interfaces are the result of paring down an idea to only the most essential. People love this stuff.

We want---need?---fewer, higher quality things in our lives. We crave simpler at every turn. As designers we can provide that.

via markdotto.com

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